Interestingly enough, you can simultaneously see the wrong and right market approaches to consumer demand of electronic media.

In the former link, the company (Microsoft), has chosen to ignore the consumer and side completely withe the movie industry and, in the latter link, you can read about a company (Neuros (they’re so cool, they get two links!)) that shuns the movie industry’s opinion and blessing and designs a product that completely enables the consumer.

Gee, golly. What a novel idea.